You may enter more product or service postings in the higher plans. In Gold, 10 postings; in Platinum, unlimited postings. You may enter a full description and an image for each product or service posting. This enables you to generate leads to your products and services - the higher priority placement they have, the greater quality and quantity of leads you will receive.

The higher plan you are in, the higher priority placement each of your press releases will have, and therefore the wider distribution they will receive. You need only pay one time (annually) for ALL of your press releases to have higher priority placement and wider distribution. You will have an unlimited number of press releases that you can distribute, as long as they are newsworthy. In other words, if you are in Platinum, the press releases you distribute will all have higher priority placement in the daily distribution above any press releases from companies in lower plans than Platinum, plus the press releases will be listed on the PR.com home page upon their distribution for added visibility. Further, if you are in the Gold plan, your press releases in the daily distribution will be above those of companies in the Silver plan, but below those in the Platinum plan.

Another reason it is important to have as high priority placement as you can for your press releases is that they will remain in PR.com forever as long as you have your Company Profile. Therefore, they will be able to continue to attract exposure and traffic from search engines, such as Google, in addition to that from within PR.com. So, the higher priority placement for your press releases, the better your visibility in search engines on an ongoing basis.

In the higher plans, you will get a number of free text links that you can put in your company overview or product/service pages, or in your press releases. In Gold, you will have 1 free URL link to your website, plus 4 free text links, a $119.80 value for free. In the Platinum plan, you will have 1 free URL link to your website, plus 10 free text links, a $299.50 value for free.

With the text links you place in your Company Profile, whether in your product/service pages, press releases, or your company overview page, the higher plan you are in, the higher priority placement your profile and its contents will have, and so the more benefit the links will have for you. In other words, they will bring more traffic to your website, plus they will be more powerful as far as inbound links to your website for search engine optimization of your website.

Companies in the Platinum plan are also rotated in on the PR.com home page as "Platinum Companies." And, as mentioned above, press releases from Platinum companies are listed on the home page upon their distribution.