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Case Studies
Click on the case study below to view it in its entirety
Canon
Case Study:
Revitalizing a Brand: Canon Color Copiers
Collagen Aesthetics
Case Study:
Marketing to Women: Collagen Aesthetics
Fantastic Foods
Case Study:
Marketing to Women: Fantastic Foods
Harley-Davidson
Case Studies:
Marketing to Women: Harley-Davidson Motorclothes
Marketing toWomen: Dudley Perkins Harley-Davidson
Kashi
Case Study:
Overturning Category Norms: Kashi GoLean Crunch
National University
Case Study:
Overturning Category Norms: National University
P&G
Case Studies:
Creating a Brand: Procter & Gamble’s Naturella
Revitalizing a Brand: Procter and Gamble’s Always
Philips
Case Study:
360° Marketing: Philips Streamium Internet Audio
Torani
Case Study:
Branding at Retail: Torani
Wells Fargo
Case Study:
Targeting Businesses: Wells Fargo Business Banking
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