| Canon's Revitalizing a Brand: Canon Color Copiers |
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The Challenge
Help Canon get its leadership back from competitors touting redder reds and truer blues.
The Solution
It’s not the primary colors, but fragile, textured hues that confound the graphically sophisticated - and other copiers.
The Results
Canon rebounded 10 share points to regain its category dominance. The work became Canon’s de facto corporate branding campaign.
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