| Harley-Davidson's Marketing to Women: Harley-Davidson Motorclothes |
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The Challenge
Most of Harley’s dealer profits come from clothes and accessories. To increase sales we reached beyond bikers’ girlfriends.
The Solution
A little Harley makes a woman feel slightly dangerous, independent, and strong in the world.
The Results
Traffic increased at Harley’s Fisherman’s Wharf store, drawing a more sophisticated customer.
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