| Harley-Davidson's Marketing toWomen: Dudley Perkins Harley-Davidson |
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The Challenge
Big bikes, smaller shoe sizes. Make Harley dealers more female friendly without scaring guys.
The Solution
Guys ride Harleys to join a tribe. Women ride to flout the rules and stand apart.
The Results
Our bus shelter posters drove women to Harley waiting lists and drove guys to request copies of the poster for their wives and girlfriends.
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