| Collagen Aesthetics's Marketing to Women: Collagen Aesthetics |
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The Challenge
Give a makeover to a biotech company needing to become a beauty company, yet stand out from ads full of smiles and vials. Broaden collagen’s appeal beyond Hollywood to 40 million Baby Boomer women.
The Solution
Wrinkles aren’t a sign of age. They’re just another Boomer challenge. We added girlfriend humor and flaunted being over 40, with the message ‘‘Age Gracefully, Later.’‘
The Results
Ads drove inquiries to an 800 number and leading dermatologists who applauded the work for finally “getting it.”
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