| Fantastic Foods's Marketing to Women: Fantastic Foods |
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The Challenge
As meatless eating becomes mainstream, establish a defensive position against encroaching big food companies.
The Solution
Most people want to do good if it’s not too much trouble. Be the kind of vegetarian people don’t want to run away from at a cocktail party.
The Results
Oversized store posters and innovative displays gave the brand its most successful marketing campaign to date. Fantastic got its mission back, in a way more people could swallow.
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