| Kashi's Overturning Category Norms: Kashi GoLean Crunch |
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The Challenge
Enable a challenger brand to carve out its own turf in the weight loss wars. Modest media spending made distinctive positioning and breakthrough execution a must.
The Solution
Everyone needs an ally against the bad stuff. Taking a cue from GoLean’s core customers who grant it near-magical powers, we promise to keep you safe from breakfast to lunch. And with Temptation Monster we remake the minefield of weight control into a friendlier landscape.
The Results
Began airing April 2004.
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