| National University's Overturning Category Norms: National University |
 |
The Challenge
Offering accelerated higher education for working adults, NU challenges traditional universities with practicality and relevance. The challenge was to simultaneously fill classes while building the university’s reputation for quality.
The Solution
By translating speed into intensity NU can become a kind of brain boot camp, using a voice that gently tweaks the ivy tower group with intelligent humor.
The Results
In addition to meeting enrollment goals, the campaign helped NU assume its rightful place as a university with a unique understanding of the changing face of higher education.
| 
