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Design and development of product packaging, sales collateral, and key product messaging for Clabber Girl’s new Dulce de Leche Caramel Sauce. The colorful package and sales materials were driven by stylized photography designed to demonstrate the product’s multiple uses from topping to baking ingredient, while supporting copy emphasized Clabber Girl’s brand reputation for consistency and quality.
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"Design & Development of Product Packaging, Sales Collateral, & Messaging - 2 of 2" by Dayton Communications for Clabber Girl
