Whyte-Hall Communications Network

As advertising costs increase and marketing budgets get slashed in today's competitive business environment, businesspeople need alternatives to costly print, radio, TV, and direct-mail advertising for generating new leads and sales. While publicity costs less, for many companies it has not been as effective as print advertising or direct mail in generating immediate, direct responses.

Whyte-Hall Communications Network is one of a new breed of PR consultancy that has been established to correct that situation and help you generate inquiries, increase sales, and gain visibility in the market place through low-cost/no-cost public relations techniques that work. It is based on a powerful but underused concept in publicity: Targetted Public Relations. Targetted Public Relations is different from conventional public relations in a number of ways:

· Like direct mail, it is targetted toward specific audiences rather than taking conventional PR's "shotgun" approach in targetting mass media.

· It generates not just coverage and visibility but an immediate, tangible response (inquiries, orders, and so on) - again, much like direct mail or print advertising, but at a small fraction of the cost.

· Because it appears in the free media, it gains you the same third-party valuation and endorsement that conventional PR does.

Therefore, we are the new "secret weapon" of small and medium-size businesses throughout the Caribbean, giving them a tool that increases the effectiveness and results of their marketing programmes while reducing the cost.

Also, if you have an upcoming event in Jamaica and you need someone in Jamaica to work the media or provide high-quality publicity photography, contact, Delroy A. Whyte-Hall at (876) 382-9512, or whytehalld@yahoo.co.uk

For further information contact: Delroy A. Whyte-Hall at (876) 382-9512 or via e-mail: whytehalld@yahoo.co.uk