Sofizar

Sofizar uses its traffic analysis and pattern matching software to detect fraudulent PPC clicks. This software is adaptive, and stores patterns for certain websites as well as deviations from recognized patterns. Sofizar manually audits the accounts which are flagged by this software as possible frauds and then works with search engines to obtain refunds and credits against future advertising spending. Sofizar proactively looks for vulnerabilities in Overture and Google, in order to better protect its clients.