The company's ownership initiated in 1988 in Wellesley, MA, with Jarmila Dubska and Joseph Fox, in Dubska+Fox Advertising. She was an old master in design layout, trained in Prague. Joe Fox bought Dubska Fox Advertising one year after its formation in 1986 precipitating the company’s first name change. Fox then moved the company to Natick, MA in 1988 where it is still today. The company changed its name with that move to Fox Media Services, (FMS). Until their recent name change Fox Media Services provided direct response media strategy, palnning and placement, specializing in National Cable TV, Commonly known as DRTV.
Fox Media Lab with its long heritage will be into their 21st year on April 1st, 2008. Fox Media Lab and its earlier incarnations grandfathered marketing on the Internet. FMS was the first DR Media Firm on the net. Fox Media Services sales advantage and unique offer, was to provide media services with and by a ‘computer’”. For more than a decade they were know for their DRTV Buys.
Over the years Fox has managed, represented, or consulted on a wide variety of media services to include media representation, media company funding, media strategy, media market analysis, and many custom client dictated projects. Some of those projects include the markets of streaming media, User Generated Content, Digital Asset Management, Digital Downloading, Digital Production.