Gen-Sights at New England Boomers & Seniors Expo
Gen-Sights, a marketing communications venture in Massachusetts, has been collaborating with Williston Publishing (VT), the event company for the New England Boomers & Seniors Expo 2011. "We wanted the exhibitors to have a successful expo and thought we could provide some helpful tips... - October 23, 2011
Are Boomers the Key to a Booming Business?
Are marketers overlooking a potentially valuable target audience? Tom Gorski, Lynn Schweikart and Laura Willis think so. The three founders of Gen-Sights presented their case at the January 27th meeting of The South Shore Ad Club. In a presentation entitled "Baby Boomers - From Myth to... - February 05, 2010
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