Ad Fraud is a $116m Threat to Australian Media Budgets, Datalicious Research Finds
A study of nearly 1 million Australian browsers, conducted by Datalicious, has revealed the impact of ad fraud on the Australian digital media industry. The total impact to the Australian digital media industry is estimated to be $116 million, with $68 million impacted by fraudulent website... - March 09, 2017
Datalicious Recruits Andrew Newell to Lead Global Strategy Role
Datalicious has recruited Andrew Newell as Head of Strategy in the newly created global-facing role to service client growth. - April 01, 2015
Facebook and Display Advertising Should be Credited for 830% More Revenue Than Previously Thought
The study by Datalicious of more than 700 million media touch points examined each of the advertising channels consumers "touched" – a method known as "multi-touch attribution." According to the CEO of Datalicious, Christian Bartens, display advertising is undervalued in most current models, which has led to ineffective media budget allocation over the years. Accurate attribution results from the study demonstrate that display and Facebook ads should be credited for 830% more revenue on average. - December 08, 2014
Datalicious Announces Sponsorship of .conf2014, Will Launch OptimaHub Advanced Marketing Analytics Platform
Datalicious to launch its marketing technology platform the OptimaHub and its partner program at The Fifth Annual Splunk Worldwide Users’ Conference. - October 03, 2014
Veda Backs Datalicious Productisation as It Invests in New Data-Driven Marketing Solutions
Veda, Asia-Pacific’s leading provider of consumer and commercial data intelligence and insights, today announced their support of the product expansion of Datalicious, the industry leading data-driven digital marketing agency. Following a $1 billion valuation after their IPO in December... - July 03, 2014
Datalicious Expands Marketing and Products and Services to South-East Asia; Launches Office in Philippines
Datalicious, an industry leading data driven marketing agency, today makes a play for SE Asia's digital industries as it opens office in the Philippines. With strong internet growth and growing smart-phone adoptions, businesses in the Philippines are perfectly placed to leverage the power of their data and analytics products and services. - June 30, 2014