FSI Advertising Study Shows Grocery Advertising Expenditures Up; QSR and Regional Home Improvement Post Gains
Grocery retailers increased their spending on newspaper freestanding inserts (FSIs) in the first two quarters of 2015 compared to the same period of 2014. Grocers in the Tactician Media Business Intelligence Transaction Database increased their spending on FSIs by 7% over the same period of 2014... - August 06, 2015
Tactician Media Announces New Training Platform for Publishers
Tactician Media has launched a new industry-wide training platform for advertising sales forces. The new University adopts technology utilized by many of the top business schools and is geared towards the learning habits of millennials. “Our research shows a strong correlation between... - January 14, 2015
Tactician Media Hires Ted Langford as Vice-President of Sales and Development
Tactician Media, LLC, a provider of web-based products for the planning and placement of print media for newspapers, retailers and direct mailers, announced that Ted Langford has joined the company in the new position of Vice-President of Sales and Development. He will lead the Tactician Media... - August 27, 2014