Safe Rides Unlimited's approach in reducing drunk driving is the most unique to date and therefore, has proven results in all test markets. SRU is the first organization that involves bars, clubs, students and the general public to gather data, create effective campaigns and offer realistic safe ride options. These campaigns deliver different safe ride options to deter people from drinking and driving. At the same time these campaigns educate show people how easy it is to arrange a safe ride. - June 11, 2008
