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Using a variety of media and strategies to shape public opinion. This includes:
Developing media messages and strategies Offering recommendations of media sources for placement of campaigns Preparing media materials such as background materials, press releases, speeches and presentations, and press kits Executing media programs such as press conferences, distribution of press materials, scheduling broadcast and print interviews Provide press, public relations and crisis communications Conduct media training: consists of training agency personnel to deal with media & media responses Monitor media alerts Perform press clipping services We also provide additional activities related to public relation services
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