GCI Group

GCI Group has a separate practice dedicated to the retail industry, allowing us to boast clients including Home Depot, Starbucks, RadioShack and Federated Department Stores. We foster partnerships with clients who believe in the power of brand image and want programs that build, strengthen, revitalize and protect brands in the marketplace. Our thinking pushes the boundaries of traditional public relations to drive consumers to purchase and build visibility with all constituencies. Retail is a unique industry and must be addressed as one. We know that market leaders are clearly interested in filling the needs and expectations that customers have today. We understand how merchandising, operations, retail trends and strategic issues drive sales and profits. It's our promise to deliver aggressive campaigns for retailers who strive for market dominance.