GCI Group

GCI Healthcare is the firm’s largest practice, enjoying strong, well-managed growth and favorable reputation among both current and prospective clients and employees. The practice’s performance has been driven largely by a commitment to rigorously formed strategy based on research that considers the medical, social, economic, cultural and political dynamics shaping the healthcare marketplace. The practice is further distinguished by its ability to attract and retain many of the brightest talent in our business, with diverse backgrounds in marketing, journalism, law and medicine.

We believe that effective communication is a key determinant of human health. GCI works with clients across each healthcare sector to develop and execute communications strategy that advances medical standards and options, improves health-seeking behaviors, and creates greater support and understanding for the organizations that make such progress possible.
To each of its industry clients, GCI offers core competencies in:

Marketing communications at every stage of the product lifecycle
Strategic market development
Health policy
Issues management
Multicultural marketing
Clinical trial recruitment
E-health
Reputation and leadership

We welcome opportunities to review related experience and results in more detail -- and introduce the talented members of our team.