GCI Group

Whether preparing itself for a negative diversity issue, attempting to tap into new or underserved diverse consumer markets, or competing to secure top employee talent, it is imperative that an organization knows how its diversity story could and should be told in the court of public opinion. Companies commonly fall into the trap of managing their diversity communications in a reactive mode. This, more often than not, results in an ad hoc effort of "fixing problems"-an approach is not only short-sited, but also ultimately ineffective.

GCI Group brings a comprehensive, strategic methodology to assessing an organization's internal and external diversity strengths and weaknesses. Our 360-degree organizational diversity assessment has helped Fortune 500 companies shore up their diversity gaps and leverage their diversity strengths. Our approach has helped companies develop and articulate an organizational business case for diversity, forge beneficial strategic community partnerships and communicate more effectively with their employees.

While high-profile discrimination lawsuits against Fortune 500 companies make headlines, every company must effectively manage and leverage the growing diversity in their workforce, consumer base and the communities in which they operate. GCI provides the strategy, counsel and execution that can effectively position companies to seize valuable reputation-building opportunities and realize significant business gains through successfully managing and communicating their diversity records.