Efficient Creation Innovations, Inc

Long Lake, MN, September 13, 2008 --(PR.com)-- Efficient Creation Innovations, Inc. (ECI) has named Dr. Steven C. Furlong as Vice President and Chief Technology Officer, responsible for the design and development of ECI’s novel technology. Dr. Furlong is an optical physicist and patent engineer with over 25 years of experience designing a wide variety of custom optics and optical sensor systems for military, communications and medical applications and is a Patent Engineer with the Altera Law Group, LLC in Minneapolis, MN.

Prior to joining the Altera Law Group, Steve was the Vice President and Chief Technology Officer of the LifeSpex Corporation based in Seattle, developing breakthrough optical imaging technology for the early detection of cancer. Prior to that, Steve was the Vice President of Research & Development at Instrumentation Metrics Inc., a medical device group developing optical techniques for the non-invasive measurement of blood glucose for diabetes management. Also in the medical area, Steve was formerly the Director of Optical Technology at Optical Sensors Incorporated, which developed patient-attached, on-demand Arterial Blood Gas monitoring systems.

Early in Steve's career he designed military optical weapons and guidance systems at the Martin Marietta Aerospace Corporation where he was the first recipient of their Corporate Fellowship for graduate studies in lasers and electro-optics. In addition, Steve later designed military systems at the Litton Industries Guidance & Control Group in California.

Steve received his Ph.D. in Physics from Columbia University in New York City, his Master of Science degree in Electrical Engineering from the University of Central Florida, and his Bachelor of Science degree in Physics from the University of West Florida. Steve has authored numerous technical publications and has given scientific presentations both in Europe and Asia as well as at many major U.S. conferences. Steve is named as inventor on four U.S. patents and five pending U.S. patent applications.

Steve and his wife Mary of 38 years reside in Maple Grove Minnesota. They have three grown children (ages 32, 34, and 36) and six grandchildren who also live in the greater Minneapolis area.

Troy R. Broitzman, the founder and President of ECI, said, “Steve brings a wealth of experience and technical knowledge to the ECI team, and will play a key role in our continued success”.

About Efficient Creation Innovations, Inc. ECI was founded by Troy R. Broitzman, the inventor of record of the Lifetime LED BulbTM family of lighting devices as disclosed in United States Patent Application titled “ LED Lighting System For Direct, Form, Fit, and Function Replacement of Existing Incandescent and Compact Fluorescent Systems”. Marketed as Lifetime LED Bulb™ - The Last Lightbulb You Will Ever Buy ™ - they are located at 2195 Daniels Street, P.O. Box 907, Long Lake, MN 55356 or via the web at: www.LifetimeLedBulb.com.

Media Contact
Paula Ruble, Melberg Marketing, Inc. 612-209-4738

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