Green Bay, WI, October 06, 2008 --(
PR.com)-- Enzymatic Therapy, Inc., a leading developer and marketer of dietary supplements has launched a revamped, more interactive website that creates a focused online consumer community. The new site allows customers to comment and review products, a key feature for consumer purchase decisions.
Studies show that 91% of Americans on the internet are searching for information and testimonials from other consumers before they purchase products in stores. “We kept this research in mind when we created the new design,” said Nieko Giuliani, Enzymatic Therapy E-business manager. “Now it’s easy for our customers to give unedited product feedback, right on our site.”
Health information is a top search for consumers as they deal with specific issues. “Our new site is entertaining and easy to navigate,” said Brian Engum, Therapy Vice President of IT. “We provide consumers with tools that allow them to interact with us on their terms.”
The company hopes the consumer feedback on the new site will help spawn new product initiatives and better ways to satisfy consumer demand.
Enzymatic Therapy, Inc., (ETI) based in Green Bay, Wisconsin, is North America’s leading manufacturer and distributor of over 200 dietary supplements and natural medicines. Committed to safety and quality, ETI is one of the few manufacturers in the industry to be both an FDA registered drug facility and a certified organic processor. The company’s products and ingredients are collectively the subject of over 2,500 independent, peer-reviewed-published clinical trials and studies. For more information, visit www.enzy.com.
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