Binah Advisory

Los Angeles, CA, May 15, 2009 --(PR.com)-- Economic prosperity comes from constant attention by Entrepreneurs & Senior Executives in improving the day to day operations of business. Improving areas of the business that are ineffective is one critical step towards weathering recessionary storms, as an example.

Most of the times improving those ineffective and inefficient areas of the business that matter most can give your business a competitive edge, and enable for hyper growth ahead of economies. Where many see doom and gloom when economies are down, the smart businesses see opportunity. Becoming more effective in the day to day business operations is critical to focusing on creativity and seeing new opportunities otherwise missed.

Tullio Siragusa, in his book "Unlocking Your Empire", by Binah Advisory Publishing, offers sound advice on succeeding in a hyper-competitive global marketplace, by paying close attentions to all the details, especially the numbers.

“Know Your Business Well”

Numbers are the fundamental language of business. The bottom-line on the income statement is a number. The business plan is expressed specifically as numbers on the operating budget, numbers that may derive largely from statistical projections of revenues and costs. Decisions to invest in assets that can accelerate the growth of the business are usually based on numbers that reflect the expected profits and risks of each alternative use of invested funds. Success or failure of the business or any of its parts typically comes down to numbers.

It has been well established that quality is the key to long-run growth in revenues. However measuring quality is not enough. Controlling the quality of productions in a manufacturing plant or the quality of customer service by inspecting and measuring goods and customer satisfaction does not eliminate the need to commitment-to-excellence programs, thorough training of production and service personnel, and preventive maintenance of equipment.

Regression analysis, and moving average method of time series analysis, are two of the most commonly applied forecasting tools used in business, largely because they are robust yet easy to use. Other forecasting techniques range from qualitative approaches, such as juries of expert opinion, and subjective estimates of the sales staff, to highly sophisticated statistical methods of time series analysis, such as the box-Jenkins and spectral analysis method.

They are important in strategic planning to project consumer demographics that can be critical to your ability to anticipate future consumption patterns. They are useful in marketing – to estimate the effects of changes in pricing policy on sales volume and market share.

No matter how you look at it, effective management is much more than just a matter of working with numbers. The successful manager relies on common sense and intuition; sensitivity to human factors that defy quantification; and creativity that transcends the numbers.

When the numbers send up a red flag, the successful manager looks beneath them to find out what is going on. Most successful managers also know that the business cannot thrive without close attention to the numbers, and that tools designed to work with the numbers can be indispensable.

Today’s successful manager understands that quantitative methods can be powerful agents for solving the problems of human institutions and human beings.

Because managers and consumers are pursuing their own private interests and decisions are made in a decentralized manner, rather than by a central planner, a very important question concerning the coordination of economic activities arises.

There are a few ways to manage this, one is microeconomics. One of the most important properties of the competitive market equilibrium is that the quantity produced is the socially efficient quantity: The cost of producing the last unit of output just equals consumers’ marginal willingness to pay for it. The supply-and-demand framework enables us to analyze or predict the effects of various events and government policy changes on the price and quantity of goods.

Superior marketing defined as customer-focused problem solving and the delivery of superior value to customers is a more sustainable source of competitive advantage than product technology per se in the global markets of today. Marketing is not a separate management function; rather it is the process of focusing every company activity on the overriding objective of delivering superior value to customers. It is more than a philosophy; it is a way of doing business.

In the final analysis, only the customer can decide whether the company has created value and whether it will survive in the hyper-competitive global marketplace.

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Binah Advisory's Tullio Siragusa is a certified professional consultant, with 20 years experience engaged by Fortune 200 companies, specializing in process and workflow optimization solutions for sales, marketing and operations. Clients in the past 20 years include: Viacom, Disney, NBC Universal, Microsoft MSN, Facebook, JPMorgan Chase, Dow Jones, Citigroup, Zurich Financial, McKinsey & Company, PricewaterhouseCoopers, and GE.

Clients, who engage Tullio Siragusa, learn how to break boundaries, by enabling their business to run like a well oiled production machine; allowing the Entrepreneur and Senior Executive to become a constant creator of new profitable realities.

To get your free soft copy, limited preview of Tullio Siragusa's book "Unlocking Your Empire", submit your request by email to: info@binahadvisory.com

You'll get an inside view into how to:

1) Make better use of time (control time vs. letting time control you)
2) Create effective operating systems to manifest more strategies
3) Set up repeatable and scalable operating systems
4) Integrate Business Dynamics (Actions, Thoughts, Time, Speed)

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