Platinum Broadcasting Company

Deerfield Beach, FL, August 11, 2006 --(PR.com)-- Platinum Broadcasting Company is pleased to announce that its Competitive Edge show will feature a special three-part series on American Bikers, highlighting products that fit the trends of today’s motorcycling milieu.

And there are many—everything from OEM and custom bikes, accessories, equipment, fashion, biker-friendly resorts and tours, specialty stores, restaurants where bikers meet, books, and so on. While many think that bikers live in their “own world,” the sport of motorcycling is no longer stereotyped, or just for black-leather-jacketed young hip guys—its popularity ranges among women, business CEOs, professional athletes, celebrities, retired folk and young people. It is perhaps the ultimate American pastime, intersecting the boundaries of sport, excitement, escape, travel, and socializing. From weekend recreation to a complete obsession, biking is “in.” In fact, it is also an international sport, as popular in the Outback of Australia as on the mountain roads of Europe.

For many, it is more than a hobby, sport or interest—it is a way of life. There are trade shows, conventions, regional bikers groups and international fellowships, owners, renters, the gamut for the socialization side, but there is also the personal aspect of an individual interacting with road, wind, sky and speed.

The Internet offers forums and advice and information galore—from care tips (did you know to rub raw potato on the visor to prevent condensation?) to travel adventure tours anywhere in the world, museums for motorcyclists, clubs (Women who ride Guzzis, for example), reviews (best first motorcycles), firearms and knives for motorcyclists, how to deal with Sportster vibration, the art of Harley polishing and safety seminars. There are magazines and websites completely devoted to motorcycle mania, and Amazon.com lists almost 900 books on variations of the subject, from standard motorcycle maintenance to guides, travel info, biker codes, endurance rallies, safety tips, even these favorite titles, indicating a sense of humor among bikers: Blood, Sweat & Gears: Ramblings on Motorcycling and Medicine; How to be sexy with bugs in your teeth, a motorcycling manual for women; and of course, Motorcycling Through Menopause.

The Competitive Edge series will feature all this and more. The show is a celebration of sports and sports enthusiasts, featuring the newest of products and ideas, trends in sporting events, commentary from professional athletes and sports experts, emphasis on local sporting events and interests. It is aired on local and national television networks, and produced by Platinum Broadcasting Company.

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