Platinum Broadcasting Company

Deerfield Beach, FL, August 11, 2006 --(PR.com)-- Convention planning and corporate events are big business these days. Long gone are the days when a company could rent a room for an annual meeting, and need only a microphone and a speaker’s podium as props, showing dull charts on an overhead projector and quoting statistics.

Business & Beyond, an educational television show produced by Platinum Broadcasting Company of Deerfield Beach, FL, and aired on cable networks both local and national, will feature a special five-part series on “Conventions and Corporate Meetings,” aimed at Tier 2 & 3 markets. It will spotlight the trend away from holding conventions in huge overcrowded markets such as Las Vegas and Orlando, emphasizing the advantages of well-equipped, highly modernized convention centers in other parts of the country.

Steve Bouboulis, creative director of B&B, says, “Our goal in producing this series is to educate business owners and entrepreneurs about the choices available, the demographics and advantages of bringing their convention business to a different market than they might have thought of on their own. Many of this nation’s cities have revitalized their convention facilities and have much to offer for spectacular meetings and accommodations. It gives companies a chance to be a big fish in a little pond instead of the opposite situation.”

Most hotels now prominently advertise and feature their convention centers with lavish ballrooms or conferencing areas, catering services, and multiple amenities right up there with their recreational facilities and comfortable rooms and suites. Indeed, for many hotels/resorts, conventions and meetings are as important a source of income as the recreational aspects. Many can cater to “10 to 10,000,” and offer professional services and creative resources “to energize attendees, motivate them to think differently, and awaken a new level of creativity and innovation.” They may throw in special events that can include amusement park visits, remote wilderness lodge retreats, fishing charters and tournaments, team activities and sports, spectacular parties and catering, and even days on cruise ships. And the resorts and hotels themselves frequently offer relaxing at a spa, with massages and facials; challenging golf courses with breathtaking scenery; boating; competitions and game rooms; and gourmet dining as well as chances for family together time, unwinding, and pampering.

Nowadays companies are more likely to take rooms and suites or a whole wing at a resort and invite the entire workstaff and their families for multiple days away from the home office, with business liberally mixed with pleasure to make for a memorable and effective annual meeting, convention, seminar or business conference. Top executives are convinced that such getaways are incredibly important for morale, team-building and employee bonding in the corporate world.

The show’s producers work with publishers and editors of well-respected business magazines all over the country along with a distinguished Advisory Board to maintain the show’s leadership position in broadcasting.

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