irbtrax

Springfield, MA, August 24, 2009 --(PR.com)-- Irbtrax, a specialized internet marketing, search engine optimization, and market research company, is now offering business to business clients a service designed to measure the Digital Highway DNA of websites belonging to their competition.

Measuring Digital Highway DNA involves “studying and testing many levels of information“ according to Scott Moir, founder of Irbtrax. “We look at a variety of visual, operational, and conceptual metrics. This allows a company to compare selling points. Exploit potential new business opportunities. Learn subtle weaknesses. Address key strengths. Discover strategic alternatives. And determine the innovation meter of their competition”. Mr. Moir concludes. “It is already an established practice for companies to visit websites belonging to their competition to stay informed of new services and unique features. We saw an opportunity to take this practice to a higher and more effective level.”

About Irbtrax- Irbtrax was founded on the principle that no amount of flash graphics or creative images can compensate for the lack of a clear, concise, and easily understood Core Message. And benefits that are not quantified are usually perceived as empty rhetoric. These two elements, combined with a thorough understanding of your target market, are extremely important for companies seeking to maximize their Internet Marketing, Market Research, and SEO results.

For more information visit www.irbtrax.com

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