111 Harley Street Cosmetic Surgery Centre

London, United Kingdom, October 29, 2009 --(PR.com)-- Dr Kremer: "No matter what your personal stance is regarding breast enlargement the truth of the matter is that an increasing number of women of all ages and sizes are seeking this operation and I think they deserve to be educated as to what is a good versus bad result. I don't believe women ask their surgeon for an unnaturally 'stuck on ' look and many are settling for bad results that can be avoided."

The list of high profile women opting for the ‘I’ve had my boobs stuck on’ type of boob job seems to be growing. Cosmetic plastic surgeon Dr Dirk Kremer intends to stop the rise of the tennis ball - and even worse football – breasts proudly displayed by many celebrities. Until now he has been Germany’s leading breast man but as he joins the team at 111 Harley Street Cosmetic Surgery Centre, women all over the UK can now benefit from the latest breast enlargement technique – the split pectoral muscle approach – guaranteed to avoid the unnatural looking ‘I’ve been done’ type boob jobs.

This ground breaking procedure sees the top of the implant hidden under chest wall muscle whilst the lower part is left naturally curved and full with fabulously perky projection. Dr Dirk Kremer Cosmetic Plastic Surgeon operating exclusively at 111 Harley Street Cosmetic Centre is the pioneer of the split muscle technique in Germany: "I hate seeing women with obvious breast implants - on some you can clearly see the shape of the implant. I would never be satisfied with a result like like this. My approach accentuates the natural shape of the breast making the lower pole even more pronounced resulting in beautiful perky breasts with a naturally looking cleavage. In my opinion there’s nothing worse than seeing a woman with obviously false breasts and that tell tale implant outline in their décolletage."

The split pectoral muscle technique
Learnt in Los Angeles, Dr Kremer perfected this groundbreaking technique at his clinic in Munich. Traditionally implants are either placed on top of the chest muscle (supra pectoral) or underneath (sub pectoral); this new procedure sees the muscle split just wide enough to cover the top part of the round implant leaving the lower part lying on top of the muscle yet still under the skin and breast tissue. The outline of the implant is hidden under muscle whilst the fullness in the lower part is accentuated. The success of this procedure relies a great deal on the skill of the surgeon as accurate placement of the cut is vital to the overall result, avoiding breasts that are too close together or too wide apart.

The benefits of the split pectoral muscle technique:
· Skinny women – high risk group for ‘tennis ball’ chest Breast enlargement on very slim women can leave a visible implant outline - in some cases the edge of the implant ripples. This new method hides the top part of the implant so the potential problem of rippling is avoided and gives the cleavage a natural curve leading down to a fuller lower pole.
· Projection/perkiness Two ways projection is improved in the split muscle technique:
1. When placed under the muscle as in a conventional sub pectoral augmentation, the implant can flatten and a great deal of ‘perkiness’ is lost; with the split muscle technique only the top part of the implant is covered by muscle leaving the bottom half full and rounded.

The weight of the muscle on the top half of the implant places pressure on the silicone gel in the lower half of the round implant, giving a very natural look with full projection.

· Ouch factor The split muscle technique is much less painful than complete sub-pectoral muscle placement as less volume has been unnaturally squeezed under the muscle.
· Implant size In traditional sub pectoral augmentation the whole implant is forced into a pocket made under the muscle so there is a limit to the extent of enlargement; in the split muscle technique only the top part of the implant is covered so there is no limit to implant size.

111 Harley Street Cosmetic Centre t: 0845 2225111 www.111harleystreet.com

Case study available
For more full press release please call Philippa on 07970056694 or interview Dr Kremer/the case study

Notes to editors

111 Harley Street Cosmetic Surgery Centre offers a comprehensive range of surgical and non surgical skin rejuvenation and body contouring procedures. Blending good practice with state-of-the-art technology the highly qualified, experienced surgeons and aesthetic nurses have made this high end, discreet London clinic the ‘one-stop-shop’ option for discerning women – and men.

Leading the team is accomplished plastic surgeon Dr Yannis Alexandrides FACS EBOPRAS who divides his time between his clinics in London and America where he has achieved recognition for his expertise in facial rejuvenation surgery and combination procedures.

Dr Dirk Kremer MD Plastic Surgeon GAPRAS
Dr Kremer has travelled the world perfecting his craft and learning from the best plastic surgeons in the USA and Brazil. As lead plastic surgeon at the Private Clinic, Munich he has spent several years developing his ‘Munich facelift’ and ‘Bavarian breast’ enlargement techniques. On the British GMC specialist register, Dr Kremer is also a full member of the Association of German Plastic Surgeons and the German Association of Plastic, Reconstructive and Aesthetic Surgeons.

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