Charter to Bring Awareness to Childhood Obesity

Kingsport, TN, March 10, 2010 --(PR.com)-- Charter Media launches “Move it! For Your Health” Campaign

With the rate of childhood obesity and chronic health problems doubling in the U.S. from 1988 to 2006, and with 12.5 million children currently overweight, Charter Communications’ advertising unit, Charter Media, feels a need to bring awareness to the urgent issue of Childhood Obesity. Charter Media has launched the Move it! For Your Health campaign, in partnership with businesses in the area.

The Move it! campaign will use the power of cable TV to feature realistic activities and lifestyle choices that the entire family can embrace, in order to tackle this growing epidemic. The multimedia campaign will use TV commercials, weekly text messages, On Demand programming, and internet to encourage the community to make little lifestyles changes that will make big differences towards improving overall health.

Charter customers in Alabama, Georgia, Louisiana, South Carolina and Tennessee will soon have access to health and exercise tips supported by local businesses in the community.

For more information regarding Charter Media’s Move it! For Your Health campaign, go to www.CharterMediaMoveIt.com and do your part to overcome childhood obesity through family health initiatives.

Charter Media® is the advertising sales division of Charter Communications, Inc. We provide local, regional and national businesses with the opportunity to advertise in individual markets on cable television networks. More information about Charter Media can be found at www.chartermedia.com.

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