GreaterGood Network Turns Searches Into Donations: FreeCause Web Search Feed Technology Launched

Seattle, WA, July 09, 2010 --(PR.com)-- Today, the GreaterGood Network—home of the world’s oldest “Click to Give” websites—announced the launch of a private-label web search feed in partnership with FreeCause, Inc., a Rakuten company, to expand the ways in which it allows its members to support causes they care about at no cost to them. The web search feed is available on all GreaterGood Network websites, and each time members search at one of the GreaterGood sites, a portion of the generated search revenue is donated to the associated cause.

The GreaterGood Network uses the Internet in creative ways to help protect the health and well-being of people, animals, and the planet. Approximately 5 million supporters visit the websites monthly to click the “Click Here to Give - it’s FREE” button to generate charitable contributions. With the help of FreeCause, they can now search to give in addition to their other fundraising activities on the sites.

FreeCause’s web search feed technology gives visitors to the GreaterGood Network of websites the power to redirect the revenue that their web searches generate for the multi-billion dollar search engine industry toward a cause that means a great deal to them. Powered by Yahoo!, the FreeCause search feed provides the same high-quality results that members know and love, but now they can simultaneously fundraise for their favorite cause.

“This new partnership leverages the value of FreeCause’s Web Search Feed technology on behalf of the GreaterGood Network,” said Mike Jaconi, Vice President of FreeCause. “We are proud to align ourselves with these honorable causes, including breast cancer awareness, animal rights, and children’s literacy. We are eager to work further with the GreaterGood team to implement more innovative ways to engage their members and support their network of causes.”

To learn more about FreeCause, visit www.freecause.com. To learn more about the GreaterGood Network of websites, visit www.greatergood.com.

About FreeCause
FreeCause is full-service technology and marketing firm that develops and enhances loyalty rewards programs for major brands, airlines, hotels, sports teams, social games and nonprofits. Headquartered in Boston, MA, FreeCause offers a comprehensive portfolio of market-leading technology and expertise that allows organizations to accelerate lasting, profitable relationships with their customers and supporters. With more than 10 million subscribers, FreeCause’s advanced loyalty and engagement solutions drive user behavior and strengthen brand loyalty while simultaneously generating new revenue streams for organizations through our extensive network of merchants and partners. FreeCause is a wholly owned subsidiary of Rakuten, Inc (JASDAQ: 4755).

About Rakuten
Headquartered in Tokyo, Rakuten is one of the world’s largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).

About The GreaterGood Network
The GreaterGood Network is devoted to addressing the health and well-being of people (particularly women and children), animals, and the planet. During 2009, GreaterGood.org donated over $3 million to more than 50 charities worldwide. In the first quarter of 2010, contributions included more than $500,000 for nonprofits operating in Haiti following the earthquake.

Since 1999, the GreaterGood Network has grown to incorporate six popular “Click Here to Give - it’s FREE” websites devoted to a specific cause: The Animal Rescue Site (www.theanimalrescuesite.com), The Breast Cancer Site (www.thebreastcancersite.com), The Child Health Site (www.thechildhealthsite.com), The Hunger Site (www.thehungersite.com), The Literacy Site (www.theliteracysite.com), and The Rainforest Site (www.therainforestsite.com).

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GreaterGood Network
Rosemary Jones
206-268-5496
www.greatergood.com
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