Brooklyn, NY, September 02, 2010 --(
PR.com)-- The picturesque town of San Rafael in northern California is home to a powerful animal advocacy group, and also the latest Rescue Chocolate partner, it was announced recently. The chocolate company’s September 2010 beneficiary will be In Defense of Animals (IDA).
Rescue Chocolate donates its net profits to various animal rescue organizations and selects a new beneficiary every month. While the chocolate company is based in Brooklyn, New York, founder Sarah Gross looked across the country and settled upon IDA because of its global reach.
“They have rescued stray dogs in Taiwan, baby seals in South Africa, dolphins in Japan,” Gross said. “And of course they are active in the States too—creating sanctuaries for lab animals, exposing and shutting down puppy mills, responding to natural disasters. I can’t think of a better group to support this month.”
IDA was founded by veterinarian Elliot M. Katz more than 25 years ago. Rescue Chocolate, on the other hand, is only a few months old. Its products are carried in retail outlets concentrated in and around New York, Chicago, and the Northwest, and are also available online.
Currently the company offers 5 flavors of chocolate bars and 2 truffle collections. The names of the products highlight various issues within the realm of animal activism. For example, consumers can sample Peanut Butter Pit Bull (attempting to rehabilitate the image of a maligned breed), Foster-iffic Peppermint (urging volunteers to foster homeless animals from their local shelters), Mission Feral Fig (calling for humane management of feral cat colonies), and The Fix (advocating spay/neuter operations to combat pet overpopulation).
But Rescue Chocolate emphasizes that its products are not just feel-good conscience-stroking vehicles for customers. “Our chocolate bars and truffles are handcrafted using traditional Belgian techniques,” Gross said. “So they taste so much better than the mass-produced slabs of chocolate you can get at a discount store. And we appeal to specialized market segments too, because everything is vegan, kosher, and packaged in eco-friendly materials.”
For further information on Rescue Chocolate, visit www.rescuechocolate.com. For more information about the work of IDA, go to www.idausa.org.
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