Levittown, PA, January 19, 2011 --(
PR.com)-- Social media is one of the best ways for a small business to drive engagement with its customers, and video can provide the keys to the ignition,” Kovitz said. “With the right social media campaign, an entrepreneur can reach a customer base at the right time of day – or night, for that matter – to deliver a specific message. With the advent of GIST Video, we’re incorporating the most comprehensive set of social media tactics available today for our members who want this dynamic engagement.”
Video can not only tell a company’s story in a dramatically effective fashion, it can also provide a way for companies to keep in touch and build a loyal customer base.
Kovitz is quick to add that social media play only one part of an overall marketing strategy for a small business. “No business should ever buy into a social media plan that’s not part of a strategy. It’s not a stand-alone tactic,” he explained. “And we maintain that GIST Video must be an integral component of such a strategy to tell a company’s story in the most effective manner possible. It’s all about cutting through clutter – and there’s a lot of clutter in media today – and video can help a company separate itself from its competitors.”
Membership in TNNWC is free.
###
