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Della Femina's Got the Spirit

Long Island Spirits taps Jerry Della Femina’s Legendary Advertising Agency as LiV™ Vodka grows its regional popularity to a National Level Long Island Spirits announces that DFRJ Advertising “Della Femina Group,” has been awarded the advertising, digital and media relations services for LiV Vodka and the new family of all Natural Flavored Liqueur’s called Sorbetta™. Initial creative work from Della Femina, will be via Michael Della Femina's emerging Storefront Digital division.

New York, NY, October 17, 2011 --(PR.com)-- Long Island Spirits announces that Della Femina Rothschild Jeary & Partners Advertising “Della Femina Group,” has been awarded the advertising, digital and media relations services for LiV Vodka and the new family of all Natural Flavored Liqueur’s called Sorbetta™. Initial creative work from Della Femina, via Michael Della Femina's emerging Storefront Digital division - will focus on the development of branded content, production, and distribution for the Internet, social media, and all platforms concerning online and interactive consumer marketing communications. Sales promotion of special events a hallmark of Storefront will also play a role in the campaign.

LiV Vodka is an artisan distilled Ultra Premium Vodka hand crafted locally in small batches from Long Island Potatoes. LiV is one of only a handful of domestically produced potato vodkas, and it has been described by Dale De Groff, aka “King of Cocktails” as having a wonderful vanilla nose, creamy textured mouth feel followed by lovely rich banana and vanilla flavors balanced with just enough fire on the finish; overall crisp, clean, pure style.

The Sorbetta family of Liqueur’s are extremely rare in quality and are uniquely the first potato-based Liqueur’s crafted in the United States. The Sorbetta’s achieve farm freshness in their taste profile by using only individually hand peeled and macerated fresh fruits combined with pure cane sugar that is patiently crafted in small micro-batches from the spirits of LiV Vodka. The Sorbetta Family is available in Lemon, Orange and Strawberry.

DFRJ’s Chairman/CEO Jerry Della Femina - “LiV Vodka and their Sorbetta Liqueur’s have the two things that one must have for success in the wine and spirits category - Long Island Spirits has outstanding products and they have a great distributor of these products in Winebow. Winebow reminds me of one of my agencies earlier clients: The Schiefflein Company, they were the importers and we did the advertising for Ruffino Wines, Cinzano Vermouth, Moet Champagne and a little known wine called Blue Nun.” Mr. Della Femina's agency took a totally unknown wine, Blue Nun and turned it into a household name. Blue Nun quickly became the number one imported white wine in the United States. -- The Della Femina agency using award winning radio commercials featuring Stiller and Meara turned Blue Nun into a huge financial success for Schiefflein.

“LiV Vodka is part of the burgeoning locavore movement that many of the finer drinking establishments, retailers and restaurants have embraced in the New York area,” said Richard Stabile, President of Long Island Spirits. “LiV’s ever growing popularity throughout the Northeast has inspired a broader national appeal and we are very proud to be represented by Winebow, one of America’s finest distribution companies.”

“Artisanal brands have emerged as the fastest growth segment in the spirits market, so it was stirring to know that we had one of the nation’s premier artisan distilleries located in our own backyard,” lauded Scott Tallon, Spirits Director for Winebow. “Winebow is constantly approached by spirits companies to distribute their brands, however, 99% of them wind up being rejected for not meeting Winebow’s uncompromising standards. LiV Vodka certainly stands out in a crowded market for its superior taste and quality, making it an extremely appealing brand.”

Della Femina Rothschild Jeary + Partners is a fully integrated advertising and marketing communications agency based in New York City.

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