Cali Blue, the Unisex Beach Fragrance on a Charitable Mission, Offers Promotional Retail Price for Holiday Shopping

Unisex ocean breeze fragrance, Cali Blue, is offering a special promotional retail price of $25.00 plus free shipping for this holiday shopping season, with 10% of sale proceeds going to build clean water wells.

Cali Blue, the Unisex Beach Fragrance on a Charitable Mission, Offers Promotional Retail Price for Holiday Shopping
Bourbon, IN, November 22, 2011 --(PR.com)-- New unisex fragrance, Cali Blue, launched last month to positive beauty blog reviews and has quickly gained traction in the fragrance market with a slew of celebrity fans, including: E! News anchor Giuliana Rancic and actresses Rachel Bilson, Brittany Snow, Kristen Bell and Taryn Manning.

“Celebrities are enjoying Cali Blue’s clean and tranquil ocean breeze scent, but more importantly, they support Cali Blue’s charitable mission: to use 10% of its sale profits to build clean water wells in impoverished villages throughout Asia and Africa,” states Cali Blue perfumer Kimberly Brown.

Cali Blue’s retail price point is typically $32.00 plus shipping, but from today through December 15, 2011, Cali Blue can be purchased at www.aromaearth.com for $25.00, including complimentary shipping for the holiday shopping season. Even with this temporary promotional all inclusive retail price point of $25.00, now through December 15th, 10% of profits from the sale of each bottle of Cali Blue will go towards building clean water wells for those in need.

Visit www.aromaearth.com to learn more, and to purchase a bottle of Cali Blue this holiday gift-giving season.

About Cali Blue Unisex Fragrance
Cali Blue is a unisex fragrance with a crisp and clean California sunshine breeze. The blue hued fragrance is a citrus medley of lemon, orange, mandarin and bergamot in the top note, with a floral bouquet of lily, lavender, rose and a whisper of night blooming jasmine in the middle. Cali Blue has an ambery, vanilla, musky and sage-like base-note.

Meant for his and hers use, Cali Blue is encased in a square 1.7 fl oz. bottle filled with turquoise eau de parfum spray and capped with a silver top; clean and sophisticated. Manufactured and distributed by Aroma Earth, the company’s love of the beach and water transcends the ocean, with a corporate philanthropic mission of bringing clean water wells to people in third world countries.

When you purchase a bottle of Cali Blue, ten percent of the profits from each bottle sold will go directly toward building wells in parts of the world where clean drinking water is not currently available. AromaEarth has already contributed to the completion of clean water wells in the villages of Bhagdal Thanda, Ramagundala, Basava Pur, Bangarde, and Pittalawada in India.

To learn more about Cali Blue, visit: www.AromaEarth.com.

About Kimberly Brown - owner of AromaEarth & creator of Cali Blue fragrance
With a passion for fragrance that goes back more than a decade, Kimberly Brown has been manufacturing fragrant candles for retailers across the United States, and for distributors under private label, since 2001. Expanding her love of creating intoxicating scents, Brown decided to branch out from candles to wearable fragrance.

During an inspiring trip to Malibu, California, Brown fell in love with the lifestyle, atmosphere, and most importantly, the fragrance of California beaches. “I love everything about Malibu,” states Brown, “the sunsets, the ambiance and the lifestyle. I wanted to create a fragrance that would embody a clean beach-y scent.”

Brown began working with a perfumer in 2007 to begin developing Cali Blue. In addition to her passion for fragrance, Brown is determined to continue building fresh water wells for underprivileged people in third world countries, having built six wells in villages throughout India, to date.

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