New York City, NY, November 01, 2005 --(
PR.com)-- Ad Operations Interactive (www.adopsinc.com), a leader in outsourced Internet advertising operations, and Digital Variant (www.digitalvariant.com), an Interactive Design, Development, and Consulting agency, are releasing a new generation online ad efficacy analysis software product to the Internet advertising marketplace: DeepClick™
“After years of providing impression and click-though data to clients, we see a gap in click-though data capture and analysis that is preventing advertisers from truly understanding the ROI of their campaigns,” said Ad Operations Partner, Jesse Poppick, “We are very excited to be working with Digital Variant on a solution to fill that void. Not only do they have the technical skills to develop the software, they also have a clear and concise understanding of Internet advertising,“ Mr. Poppick added.
In cooperation the companies have developed a software solution called DeepClick™, which allows an advertiser or publisher to track an Internet ad click-through from any advertisement to the ad destination site. DeepClick™ then traces the flow of actions taken by that same user throughout the destination site, collecting vital information about customer actions and reporting that data based on the creative and the site that generated the interaction.
A signal beta client, after tracking marketing relationships with over 20 partners and tracking the efficacy of 50,000+ keywords, was able to quickly maximize their investment, reducing their marketing spend while increasing traffic to their site.
“DeepClick™ will bridge the gap between Click Through reports and site usage reports” Said Digital Variant CEO, Mark Stutzman. “We bring the development background, as well as marketing and strategy know-how to the table. Ad Ops brings an understanding of day-to-day ad operations. Combined, we are generating a simple, elegant and powerful tool for web publishers and advertisers,” added Mr. Stutzman.
For more information, please contact Jesse Poppick, Partner, Ad Operations Interactive, jpoppick@adopsinc.com or Mark Peabody, VP Partner Solutions, Digital Variant, mpeabody@digitalvariant.com
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