Social Media Should be an Integral Part of Digital and Marketing Communication: PRJankari
Mumbai, India, January 11, 2013 --(PR.com
)-- Mumbai based social media company PRJankari Digital Marketing Pvt Limited
(PRJankari) CEO Loknath Swain has said that Social Media should be an integral part of digital and marketing communications and should form part of any campaign. For all good marketeers, the ultimate aim of creating successful viral messages is to have those messages spread to others in as short a period of time as possible and social media can deliver this, he said.
In a press release, he said that a business can push their deal reach at right customers by using social networks like Facebook, Linkedin and Twitter. He said that it will help a company gain from the increased word-of-mouth on social media and even make a happy customer to promote one brand to his/her friends. Giving a comparison of the today's scenario with past traditional media based communication activities, PRJankari's CEO said that opting social media to as a part of the campaigns to undertake marketing communications is faster, more effective and less expensive.
In a press release, Swain said, “Social media can be used for reaching out to journalists, customer, potential talent for recruitment and non-employee segments by any corporate communication division of any company. There is no need for any printed newsletter now as an e-newsletter or PDF format of a newsletter is able to meet communication need. Scheduling on Facebook, networking on LinkedIn and updating on Twitter is going to become channel for communication for most of the business organizations.
“Platforms like Amazon’s Kindle, mobile apps, QR codes, web-chat etc going to be non-person PROs for today's corporates. Annual Report which is most important document before a corporate today is now being distributed through social media.”
Citing the example of use of social media in Cement industries in world, Swain has cited the case of Lafarge Cement.
Quoting a report of a cement company, he quoted “Cement company's own journey into the digital social media arena began with its app for iPhone. It had 2000 downloads in five months. The app features practical videos and a calculator to help users work out how much of the company’s products to use. The company followed up this launch with its own YouTube channel. Keeping the momentum rolling, The company is now putting QR (Quick Response) codes on all its packaging. With the QR code, users can get to our TV channel, obtain product information straight from the packaging, point-of-sale or our literature. The codes enable to ensure that everything the company does has a seamlessly connected nature. That is where Twitter also comes into its own – as a B2B tool – acting as a connection to another website.”
Swain said that corporates from sectors like manufacturing, Tourism, travel and hospitality, BFSI, Automobiles etc has huge opportunities to explore social media for benefiting corporate goals.
About PRJankari :
PRJankari Digital Marketing Private Lid ( Popularly known as PRJankari) is an SINE IITBombay incubated Social Media Company with its operational HQ in IITBombay campus . Society for Innovation and Entrepreneurship ( SINE) is the technology business incubator of IITBombay. With a professional team, PRJankari works with both domestic and offshore clients. It offers SEO, SEM, Social Media Promotion (LinkedIn, Facebook, Twitter), Content Marketing, Social Media Analytics and integrated ORM. It also offers training in social media space. Its social sector service cell also offers social media services in the field of lobby/advocacy, support ecosystem development and Internet enabled fund raising.
Its current clients can be categorized as below : Banking & Financial Sector, Educational organisation, Talent & Celebrity, Social Sector, Corporates and SMEs.
It has also two ongoing research projects on social media community building and engagement.