TelStar Communications Restructures Company and Redefines Approach to Meet Changing Technology and Customer Needs
Trent Hills, Canada, January 25, 2013 --(PR.com
)-- Advances in technology over the past decade have dramatically changed the sales cycle for most companies – and the telemarketing industry is no exception. Ontario-based TelStar Communications notes that with the rise of voice mail, caller ID and mobile phones, the entire market has changed.
“Telemarketing has changed dramatically in recent years,” says TelStar CEO Randy Crane. “You can't achieve results by just calling anymore, because it's too easy for prospects to avoid the call. Customers using traditional telemarketing services today are only seeing an ROI of one-quarter to one-half of one percent.”
To meet these challenges, TelStar has restructured their services by using an advanced software system which allows them to provide prospects with additional information via email and video. The company can also track recipients' open rates, allowing for better reporting and follow-up. By providing prospects with multiple ways of receiving and responding to their clients' messages, TelStar has not only been able to remain relevant in the market, but has created a cost-effective system that reaches more leads and fits directly into their customers' sales process.
“The good news is that by combining calling with email and video, we're getting much higher response rates than ever before,” says Crane. “For example, in a recent campaign for a web design firm, we were able to generate 33 new prospects in the first 14 hours of the campaign. To date, that customer has converted three of those prospects into new customers.”
For more information, visit www.telstarmarketing.net, email firstname.lastname@example.org or call 705-632-9250.