Award Winning Market Research Firm, InsightsNow, Appoints Mark Turim to Managing Director and COO
Corvallis, OR, February 01, 2013 --(PR.com
)-- Marketing research firm InsightsNow is pleased to announce that Mark Turim has joined the company as Managing Director and COO. Working with founder and CEO, David Lundahl, Mr. Turim will use his management and operating expertise to lead the growing market research firm in advancing the innovative models they have created for the media and consumer package goods industries.
"I am delighted to join InsightsNow at a time when the company is well poised for growth and advancing consumer product and media innovation insights," says Turim. "Joining a team that is full of energy and ideas as well as outstanding intellect is truly exciting. I look forward to leading this group in producing products and services that will delight our clients."
InsightsNow has received numerous awards in research, most recently the Institute of International Research’s EXPLOR Award for their new BehaviorLens segmentation work yielding new and different insights into the consumer behavior of mobile phone users.
"This is a great time for Mark to join the InsightsNow team. Our clients are looking to us for insights that are more predictive of consumer behavior," said David Lundahl, CEO and co-founder of InsightsNow. Mark Turim is one of the premier global marketing research executives in the industry most recently as President and General Manager for Latin America and Asia Pacific at The NPD Group. Mr. Turim also served as Global COO at IPSOS, ASI and Global COO at Research International. Additionally, in his role as Executive Vice President for CPG at Synovate, he was responsible for client service and operations in the United States and Canada. He has an outstanding track record of achieving results and growth in highly competitive markets through his energy, strong interpersonal and leadership skills.
Lundahl adds, "Mark’s operational experience and knowledge of global operations will enable InsightsNow to more rapidly expand the valued services we offer to clients accelerating their growth through our breakthrough consumer insights. He makes things happen."
About InsightsNow, Inc.
InsightsNow, Inc. are sensory research and product innovation experts with a passion for accelerating clients’ success. Their award winning research zeros in on the drivers of consumer decision making "MOMENTS" which is ultimately more predictive of consumer behavior. Their real-time delivery, innovation, and dedication to customer service, make them a true strategic partner helping bring hundreds of successful products to market. No other company can go as deep into answering the question "What motivates consumers?"
Learn more about their broad portfolio of custom research offerings, www.InsightsNow.com, and their behavior-driven research products, www.BehaviorLens.com.