Prescott, AZ, February 03, 2013 --(
PR.com)-- Publisher Scott Brady commented on the reasons for Overland Journal's continued growth when many media outlets, especially print publications, are struggling: “First of all, we'd be nowhere without the continued support of our loyal subscribers. We listen to our readers, and constantly strive to improve, which has resulted in an additional 30% increase in our circulation this year. Our Churn Rate is among the lowest in the industry, and we still retain most of our original subscribers as we enter our 8th year of publication.”
Editor-in-Chief Chris Collard emphasized the continuous print refinement process, “We strive to make every single issue better than the one before it. That means I am always pushing for greater photography, sharper writing, more compelling stories, and industry-leading, impartial gear reviews. The feedback I receive from readers tells us they appreciate the efforts, and many have told me that we are the only print publication they still subscribe to.”
“With our newsstand and retail expansion in 2012 we have more ad placement demand then space available,” added Business Development Director Brian McVickers, “That process was complex since we insist on a high sell-thru to reduce wastage, but we've built good relationships with key distributors. We're now available at Barnes & Noble, Books-a-Million, Chapters, and dozens of independent newsstands. That, combined with our surge in subscriptions, has resulted in a significant increase in demand for space within the magazine. Since we refuse to exceed 30% of the pages in the magazine as an advertising cap, which is much lower than the rest of the industry, we've decided to add eight pages to the magazine starting with the Spring 2013 issue.”
Collard continued, “By adding eight pages, we can add even more detail to our feature stories, and also include more adventure-motorcycle content, which our readers have been clamouring for. These continuous improvements to the magazine are the reasons why we've doubled our circulation over the past 3 years.”
About Overland Journa
Overland Journal is wholly owned by Overland International Inc., which is also the parent company for the Expedition Portal online community, and our video and TV production division. Each of these properties is a leader in their field. The company is a majority employee-owned business headquartered in Prescott, Arizona.
Contact Ray Hyland, Chief Operations and Marketing Officer, at (928) 777-8567 or ray@overlandinternational.com for more information.
