New York, NY, February 14, 2013 --(PR.com
)-- Seeking to further solidify its strong position at the forefront of the franchise information industry, FranchiseHelp, the world’s largest independent information resource for professionals and entrepreneurs interested in franchise ownership, recently appointed Kim Lucey as the company’s new Sales Director.
Lucey brings broad experience in online sales and lead generation to her post at FranchiseHelp, having served in executive functions at a variety of Internet-based companies. Previously, Lucey was a founding partner at Education Wizard, an internet lead generation forum matching students with educational sponsors. At Education Wizard, she directed sales and marketing. Lucey was also the founder of Hormone Wizard, an online professional forum for anti-aging and hormone-replacement therapies and products.
Lucey draws on extensive sales, advertising and development experience in the franchise space as well, having served in a related role at Franchise Gator.
“We are extremely excited to have Kim Lucey on board as our Sales Director,” said Bryan Nisperos, who was named president of FranchiseHelp in November 2012. “Kim brings great energy and organization to this role, and is always providing valuable feedback from clients that we can incorporate to continue improving our product.”
Lucey began as sales director in November 2012.
“I’ve been in the online lead generation industry for many years and I’m thrilled to be leading the sales effort at FranchiseHelp,” said Lucey. “This industry is shifting toward better utilization of technology to improve the user experience and provide the best quality leads to franchisors. I truly believe FranchiseHelp will be at the forefront of this shift.”
FranchiseHelp has led the franchise information industry for more than 15 years, providing guidance, tools and expert advice to help aspiring franchise owners find and connect with the world’s best franchise opportunities. The company was recently named by The Wall Street Journal as one of the most useful sites for entrepreneurs.