Chattanooga, TN, February 17, 2013 --(PR.com
)-- Cabbage may just be the most under-rated vegetable amongst US consumers but the makers of Slawsa are looking to change minds by retraining consumer taste buds. Slawsa celebrates World Cabbage Day on Sunday, February 17th by spreading awareness about the health benefits of cabbage.
Slawsa was introduced to the market just over a year ago and can be found in over 3,500 retail locations nationwide, including Kroger, Publix, Piggly Wiggly and Meijer, from Boston to Florida and North Dakota to Texas. The primarily cabbage-based relish is ideal to top hot dogs, brats, hamburgers, pork and fish yet is versatile as a sandwich spread or as a dip for tortilla chips. Slawsa is also a healthier alternative as it is fat-free, cholesterol-free, gluten-free and contains far less sodium than many of the traditional condiments on the market.
“We want to make sure that consumers know about our healthier topper that doesn’t sacrifice flavor,” says co-owner Judson Odom. “I think we all know we should be eating more cabbage in our diet but many people find that preparation options are limited.” The average American consumes a little over nine pounds of cabbage annually, which is roughly one-third of what per capita consumption was in the 1920’s.
Several major publications have taken notice of Slawsa, most notably EveryDay with Rachael Ray magazine’s March issue where Slawsa is featured as a “Supermarket Smart” selection. Not only is cabbage rich in vitamin A, C and K, which help prevent cancer and heart disease by inducing free radicals, but cabbage also offers the fewest calories and least fat of any vegetable.
Cabbage demand is highest in the month of March, fueled by Saint Patrick’s Day holiday promoting the traditional corned beef and cabbage meal. “I honestly can’t think of a better way to modernize a Saint Patrick’s Day tradition than to spread Slawsa on a nice corned beef sandwich on rye, with a side of beer of course,” says co-owner, Julie Busha.
Slawsa is a gourmet topping that can be purchased from the relish section in stores in the Southeast, Midwest and Central states and via online at www.Slawsa.com, where they are hosting their “Slawesome Sale” through the month of March to celebrate World Cabbage Day and features in the March issue of Everyday with Rachael Ray and The Nationalist Magazines.
For additional information on Slawsa and store locations, visit www.Slawsa.com or ‘Like’ them on Facebook at www.facebook.com/Slawsa and follow them on Twitter @Slawsa.
For press interviews, contact Julie Busha, Nicole Foods, LLC P 704-879-4411, email: firstname.lastname@example.org