Mercy Housing Renews Strategic Digital Marketing Program with 90octane; 90octane Hires Alli Sands
Denver, CO, February 28, 2013 --(PR.com
)-- Mercy Housing will continue its strategic search engine marketing initiatives, including search engine optimization (SEO), pay-per-click (PPC) advertising and analytics, with conversion-driven marketing agency 90octane in 2013.
90octane has strategized and executed SEO, analytics and online marketing campaigns for Mercy Housing, a nonprofit organization that develops affordable housing for families, seniors and people with special needs, since 2009. The agency spearheaded Mercy Housing’s online giving campaigns for the 2010, 2011 and 2012 holiday seasons and also continues to manage Mercy Housing’s $40,000 Google Grants program, which 90octane secured for the nonprofit in 2012.
90octane has also hired Alli Sands as storyteller. Sands will create content for digital marketing programs and support the agency’s marketing and public relations initiatives. Sands was previously the online community manager at marketing agency Jabbrag, where she monitored social media programs and contributed to internal marketing strategies. Sands also served as a partner relations & marketing manager at Mobile Epiphany and as a category manager at Examiner.com.
About Mercy Housing
Mercy Housing, a national not-for-profit affordable housing organization headquartered in Denver, has a presence in 43 states, serves more than 144,000 people on any given day and has participated in the development, financing or operation of nearly 43,000 homes. Mercy Housing serves families, seniors and people with special needs (formerly homeless, people with HIV/AIDS and the developmentally disabled). For more information about Mercy Housing, please visit mercyhousing.org.
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit www.90octane.com or follow @90octane on Twitter.