Pacoima, CA, March 01, 2013 --(PR.com
)-- Consider broadening your inflatable business’ target market. Instead of marketing 99 or 100% of your business for children themed events, begin marketing your inflatable services to the adult market as well. While you should still focus on child-themed events, opening up your marketing to reach adults will allow your business to grow without limitations. In some cases adults never considered an inflatable could be an option solely for them. Bringing this to their attention and putting the focus on the fact that adults can have fun too will bring your business’ services into a whole new light.
Committing some of your business’ marketing resources to this adult target market does mean that you may have to spring for some additional inventory. Inflatables geared toward this adult market need to reflect this, particularly if much of your inventory is designed with a child in mind. Consider adding more neutral bounce houses, obstacle courses, and interactive games to really appeal to this adult market.
You will also need to make sure your commercial grade inflatables are large enough to handle a group of adults. The wear and tear of the added weight and larger body mass may be too much for the smaller bounce houses.
When expanding your inventory to appeal to adults, keep in mind that many adults love the thrill of competition. Timed inflatable obstacle courses, boxing rings, joust, inflatable baseball challenges and more will appeal to this audience.
The adult market is certainly a less targeted one in the world of inflatables. Consider advertising your bounce house service for events such as corporate team-building functions, bachelor and bachelorette parties, graduations, fundraisers, and more.
While broadening your business to satisfy the adult inflatable market may mean an initial investment in more inventory, over time you will find that this will bring you more business. Being the first in your geographic area to actively market inflatable services to adults will give your business a competitive advantage that could have lasting effects over the years. As we begin 2013 and you plan your marketing for the upcoming year, be sure to keep this up and coming market in mind.