Two Local Companies Launch Augmented Reality Magazine in Order for Parents to Access Online Data from Static Print Pages
Howell, MI, March 06, 2013 --(PR.com
)-- The two companies have combined efforts in order to introduce Augmented Reality (AR) in a practical way by resourcing its 3D image capabilities to visually enhance print content. 3D images link to: video, website content, social media and e-commerce where parents can purchase items, socialize and gain added value online content.
The goal for the partnership is to demonstrate the uses of AR and express the importance of connecting print to online mobile content. In addition the two companies plan to show advertisers added value benefits when engaging digital readers.
Future journal issues will feature scavenger hunts, prizes, and community education on how to use 3D images and features such as AR RSS feeds and more. The Livingston Parent Journal plans to partner with WhaZop over the course of a year demonstrating the power of AR advertising in Livingston County, MI and the receptive behavior of its readers accessing AR from print material.
About WhaZop Interactive Marketing (WhaZop™)
WhaZop ™ is the first company in Michigan to offer mobile Augmented Reality (AR) as a solution for advertising and marketing publications. WhaZop ™ specializes in custom designing 3D image icons, recognizable to consumers also featuring online mobile content, social media interaction and e-commerce. Unlike QR codes, the 3D images are specific to connecting consumers to multiple links within a single ad. WhaZop ™ plans to enhance its “click action” in full feature catalogs throughout Michigan helping businesses become more organized online, and bridging the gap between mobile and traditional reading.
WhaZop ™ plans to diversify Augmented Reality (AR) for not only single ad use, but as a new standard in the world of AR. It plans to capture the attention of publications, magazines and print ad subscriptions.
About The Livingston Parent Journal
Livingston County's premiere parenting publication is an independent, locally owned and operated business. We help parents keep in touch with what's happening in Livingston County: Resources, Parenting Tips, and Events for the whole family. The Livingston Parent Journal is free and offers its journal at nearly 300 location in Livingston County, including mot schools, daycares, sports facilities, coffee shops, and child related retailers. Livingston County’s Journal is a monthly family magazine and captures worthwhile information to parents featuring articles on topics relevant to raising children of all ages.