New York, NY, March 06, 2013 --(PR.com
)-- Yummie by Heather Thomson, the New York-based shapewear brand, is launching its newest innovation in shapewear technology for Spring 2013. In partnership with Outlast® technology, leader in proactive heat management, the Yummie by Heather Thomson Seamlessly Shaped Comfort Control collection offers revolutionary designs in shaping while providing comfort and flexibility with Outlast® phase change materials to balance body temperature between hot and cold. Crafted with Thomson’s keen sense of fashion meets function, the Comfort Control collection will be available for March 2013.
The Comfort Control shapewear collection
, consisting of the “Stephanie” reversible tank, incorporates Outlast® technology by weaving the fibers into its fabric to improve effectiveness and offer women the ultimate foundation piece. As a proactive moisture management solution, Outlast® products continually absorb excess body heat and release it to maintain constant body temperature. Differentiating from passive technologies, such as wicking or quick-drying, Outlast® sets in before the body starts to overheat and sweat.
“We are so excited to be partnering with Outlast® technology to develop a new classification in shapewear,” says Founder and CCO Heather Thomson. “Incorporating Outlast® into our collection is a revolutionary step that we feel will transform the shapewear industry. I offer my customers a new point of view and versatility when it comes to shapewear
. When women wear the more traditional shapewear pieces that their grandmother used to wear, they get hot, so I developed a collection that solves this problem. Yummie Tummie’s focus is on comfort, and comfort is what sets Yummie Tummie apart from traditional shapewear. It makes dressing fun again.”
The marriage of Outlast® technology with Yummie Tummie incorporates state-of-the-art innovation and technology for an end-product that’s an everyday shaper working to hug, lift and smooth a woman’s body for increased comfort. “Outlast® technology brings a value-add to Yummie Tummie’s Comfort Control collection by not only offering a heat management benefit to delay the onset of sweat, but also by working to provide women with a feeling of extra-sensory comfort that will leave them with a greater sense of confidence,” said Heather Manuel, Outlast North America sales and marketing director.
Seamlessly Shaped Comfort Control is comprised of 40% Outlast® viscose, along with Tencel® and spandex, and will be distributed domestically and internationally. The Stephanie Tank will be available in black, white, hush, marine, limeade and orchid and will retail for $34.00, or two for $58.00.
For more information and to locate a retailer, visit http://www.yummielife.com
About Yummie Tummie
Heather Thomson revolutionized the shapewear industry with the launch of her shapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brand every season; she launched Yummie by Heather Thomson, a complete ready-to-wear collection in the fall of 2010 and in 2011 launched her Yummie Denim collection which has reformed the premium denim industry. Yummie by Heather Thomson is today’s newest hybrid where fashion meets function, a happy fashion first. It’s a modern collection of wardrobe layering basics that are meant to be seen. Each piece in the collection smoothes and shapes taking pounds and bumps off your appearance – comfortably, confidently and stylishly. Recognized as the originator of this innovative shaping happy technology, Thomson has been issued a number of patents for her Yummie by Heather Thomson designs. Yummie by Heather Thomson currently has distribution agreements in the United States, Philippines, United Kingdom, Ireland, Italy, Canada, Germany, Switzerland, Australia and Austria as well as extensive sales in the Benelux and more than 20 other countries. Please visit http://www.YummieLife.com
for additional information.
About Outlast Technologies LLC
Outlast Technologies LLC is a privately held U.S. corporation, is the worldwide leader in phase change materials and applications. Outlast® technology is the heat management technology originally developed for NASA that enables any textile to absorb, store and release heat. Outlast® technology pro-actively responds to changes in skin temperature to manage heat and reduce moisture for everyday comfort. For over 20 years, Outlast has been committed to the development of new fibers, fabrics and coatings incorporating phase change materials, expanding the use of Outlast® technology across more than 200 brands and a multitude of products in apparel, footwear, bedding, packaging and labels and accessories.
Paul Wilmot Communications - Julia Cushman 212.206.7447 / email@example.com
Lexie Alcon 303.832.2700, ext. 203 /firstname.lastname@example.org
Heather Manuel 303.381.2106 / email@example.com