Sydney, Australia, March 16, 2013 --(PR.com
)-- In a major shakeup, Shop A Docket has announced it will switch its metro advertising media schedule from a six week cycle to monthly distributions – giving consumers greater access to different offers, and allowing advertisers to vary their offers more frequently.
National Sales Manager, Tim Wingrove, said the current six-week cycle for advertising in metropolitan regions had outlasted its use-by-date.
“It was complicated and confusing for advertisers and consumers, and didn’t match up with standard industry advertising practices.”
The first monthly offers will hit Coles, Woolworths, Big W, Target, Kmart, Bi-Lo and IGA stores and online on 1 April.
“This is one of the most significant changes in Shop A Docket’s 25 year history. Logistically it means an additional three print runs a year, and the added transportation and delivery of thousands of rolls to supermarkets and variety stores across the country," Mr Wingrove said.
“The benefits for advertisers are a shorter lead time to market, the ability to change their offer more frequently and prepare advertising campaigns around seasonal aspects of their business. They can now integrate Shop A Docket campaigns more easily into their advertising mix."
“The major winners will be consumers, who will start to see more offers on their shopping receipts and online, more often.”
With the current national offer count approaching the magic 3000 mark, Mr Wingrove said Shop A Docket’s business model was continually evolving, particularly in regard to promoting advertisers through digital campaigns.
“Our success has been built around the printed medium, but in the next few months we’ll be announcing some exciting changes to our online marketing initiatives that will really change the face of Shop A Docket.”
For further information please contact Shop A Docket PR on 07 3115 5700