Pacoima, CA, March 16, 2013 --(PR.com
)-- In the commercial inflatable industry businesses have long employed tactics of driving out the competition by dropping their price to a point so low that they may actually be losing money for each sale. While hard on your profit margin, this tactic has more of a long-term effect, as the inflatable competition is driven out of the market, unable to compete in a pricing war. As the only business in the area offering commercial bouncers this competitor then has a monopoly and can increase their inflatable rental prices at will.
So, how can you compete with the lower-priced, deep discounting commercial grade inflatable businesses? First off some customers will absolutely be shopping for nothing but the lowest price. Do not feel like you need to win every customer shopping for an inflatable bouncer, instead only those that will be profitable to your bounce house business. The highly price-sensitive customer is always going to nickel and dime you for the lowest price, cutting directly into your business’ profit margin. Is this really the market that you want for your commercial inflatable business? Accept that many of the customers that fall into this category can, and will, be lost to the competition.
Instead focus your commercial inflatable business on service. By providing outstanding customer service you will distinguish yourself from the competition. And word of mouth will spread about your business’ commercial bounce house services. Similarly, a company providing low prices, with sub-par customer service will quickly establish a reputation for themselves.
Another way to distinguish your commercial bounce house business from the low priced competition is through high quality commercial grade bounce houses. Offering equipment that gives your customers a variety to choose from; commercial bouncers, inflatable slides, slip n slides, and more is a great differentiator from the competition. Your equipment should also be kept in top quality, free from damage, clean and sanitary.
Providing excellent customer service while offering superior commercial inflatable products, will set your bounce house business ahead from the competition, and make more than just low rental prices the deciding factor for prospects.