Shopbust Brings Mobile Mystery Shopping to Asia to Improve Customer Experience in Retail
Singapore, Singapore, March 20, 2013 --(PR.com
)-- Shopbust has announced the launch of Mobile Mystery Shopping platform
that is tailor made for businesses who requires to do quick store audits & spot checks to secure perfect brand Implementation.
The original Shopbust platform focused more on businesses to collect real-time feedback on products and services from shoppers via full fledged mystery shopping. This new mobile offering of Shopbust definitely strengthens its position in the market and opens up new opportunities.
"Good customer service & perfect brand implementation are two very important aspect of any consumer oriented business," said Saad Kamal, founder & chief technology officer, Shopbust. "Traditionally Mystery shopping has been an effective tool for measuring Customer experience, however no real innovation has happened in the last decade to shorten the process of shopper profiling & recruitment, data gathering, analysis & reporting."
In today’s world, bad service is instantly shared on-line. Brands have to ensure that service quality is consistently good, every day. Traditionally service levels are checked only one to four times per year. Shopbust believes in “quality-through-quantity” and enables brands to measure service levels more frequently without increasing costs. As a brand you know on a monthly, weekly or even daily basis how outlets are performing and where corrective action is needed.
"As a brand owner you have created standards that will drive operational excellence. Shopbust provides the insights you need to make sure your stores follow those standards. Shopbust evaluates your operational performance against your internally defined goals," said Henk in ‘t Hof, chief executive officer, Shopbust.
For service oriented business, a typical mystery shop would cover areas such as:
- Staff appearance, friendliness and engagement.
- Wait and service time.
- Cleanliness and general appearance of location.
- Product recommendation & up-selling of additional products and services.
- Overall on-site customer experience.
FMCG brands can use Shopbust to secure perfect implementation:
- Check on-site branding and operational compliance.
- Check implementation of POS materials, promotions, end caps etc.
- Check pricing – for your products as well as competition.
- Check current compliance with corporate branding & signage guidelines.
- Verify product distribution.
- Independently audit inventory levels and out-of-stock status.
Richard Canneman, Chief evangelist, Shopbust has over 7 years of experience in running Mystery Shopping firm in Japan. He said, "Traditional mystery shopping is dead. Businesses needs access to data immediately as it happens and not after weeks. With latest Mobile & Social technology, Shopbust has created a very unique
platform, that can allow any business to tap into it's massive Shopper database, set up a survey/scenario, upload its locations & sit back, relax and start seeing data in a real-time dashboard."