HiP Announces Two New Offers: Form Viewers and Inbox Impressions

Castleton-on-Hudson, NY, May 29, 2013 --(PR.com)-- Today, HiP announces two important new offers for its B2B marketing clients: Form ViewersTM and Inbox ImpressionsTM.

Says its Managing Principal, Bret Smith, "The convergence of HiP's substantial B2B database with its marketing automation platforms creates some powerful tools. Chief among them is the ability to have full contact available for every single open and clickthrough resulting from a content-based email marketing campaign, rather than just qualified form completions."

"Our POCs with major brands have shown that there's significant value in full contact data for form visitors who do not complete the form they visit. Simply put, when a prospect attracted via content-based email marketing opens your message and reads enough of it to click the accompanying link, he or she has qualified a level of interest which has a definite value relative to the value of those who actually complete the form," says Smith.

HiP has consistently offered Form ViewersTM data to its POC clients now for over 90 days at a price which is 40% that of form completants. POC clients are using this data to fill the nurture part of their lead gen funnel and to conduct intra-campaign remarketing to increase overall form completions.

"Inbox ImpressionsTM is the natural next step from Form Viewers," says Vicky Carraso, HiP's Marketing and Communications Manager. "Just as we've established a market for form visitors who don't complete the form, we are now marketing full contact data for those who simply open our targeted, content-based emails."

Continues Carrasco, "What's different about Inbox ImpressionsTM is that it provides a solid alternative for display advertisers in addition to adding value to the lead gen funnel for B2B marketers. Inbox ImpressionsTM are comparable to the page impressions that display advertisers have paid for for years. What's crucially more valuable is the full contact data available for Inbox Impressions, rather than the little information that page impressions provide beyond how many views the page itself had, not necessarily their ad."

Says Smith, "As with Form ViewersTM, we know that Inbox ImpressionsTM has a relative value to form completions. For instance, if a qualified form completion is worth $25, then a Form ViewTM is worth $10 and an Inbox ImpressionTM is worth 50 cents."

"Further, in the United States where compliance, not permission, is what is required of email marketers, the appropriate use of this data is well within the bounds of the law and within the ethical standards of marketing practices. We've no doubt that our competitors will soon follow suit," concludes Smith.

Both offers will be available for further exploration and discussion within HiP's LinkedIn group.

HiP (High-Impact-Prospecting, LLC) is a New York-based agency providing agile, single-vendor and high-outcome B2B demand generation services for mostly technology-centric clients. Key differentiators include ownership of its own email service platform, its own virtual call center, a 70+ million-strong contact database, and a tight-knit team of deeply experienced and creative professionals. Its vertically integrated services include content-based email marketing, lead nurture and marketing automation management, integrated email & voice prospecting, social media engagement, trade event enrichment, all forms of content creation, content syndication and more.

H-I-P also has offices in Mountain View, California; London, UK; and digital press/mail fulfillment facilities in Shreveport, Louisiana.