Los Angeles, CA, August 25, 2007 --(
PR.com)-- Author John Eberhard, President of RealWebMarketing.net, (http://www.realwebmarketing.net) a web marketing firm specializing in working with small businesses, has launched a new eBook on Internet marketing. The title of the eBook is “Making Money with a Web Site: The Basics of Internet Marketing Part 1.”
This eBook covers Paid search engine advertising, how to set up a successful campaign on Google AdWords or Yahoo Search Marketing. This includes how to select the best keywords for your product, writing ads, creating "landing" pages where the prospect will land on your site, how to bid on keywords, how to set up your account, and how to manage your campaign. The book also covers how to build up your email list to thousands of names, and making sure your site is set up to take advantage of traffic, so when the people start arriving, they turn into leads or sales, instead of leaving. Eberhard will be releasing two other eBooks in this series in the near future.
John Eberhard stated, “I decided to gear this eBook towards internet marketing for small business because I’ve observed that so many small business web sites are not doing what they’re supposed to do – produce leads and sales. Most of these sites are just sitting there collecting dust. What should a web site produce? Leads and/or sales. And it can. But the problem is you have to drive traffic to your site. No one will find it unless you drive traffic to it. And your site has to be properly prepared for the traffic that comes, so those people get converted into either a lead or a sale.”
John Eberhard has been involved in marketing for a wide variety of businesses for 18 years. RealWebMarketing.net was founded in 1999 in the Los Angeles area, and has clients all over the U.S. More information on “Making Money with a Web Site: The Basics of Internet Marketing Part 1” can be found at http://www.realwebmarketing.net/ebook1/.
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